Privacy Policy

Last Updated: June 10, 2024

At HALIFAX, we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our online ads automation platform and related services.

Please read this Privacy Policy carefully. By accessing or using our services, you acknowledge that you have read, understood, and agree to be bound by the terms described in this policy. If you do not agree with our policies and practices, please do not use our services.

1. Information We Collect

We collect several types of information from and about users of our services, including:

1.1 Personal Information

Personal information is data that can be used to identify you individually. This may include:

• Contact information (such as name, email address, phone number, and postal address)
• Billing information (such as payment card details, billing address)
• Account credentials (such as username and password)
• Professional information (such as company name, job title)
• User profile information

1.2 Usage Information

We may collect information about how you interact with our services:

• Log data (such as IP address, browser type, operating system, referring/exit pages, date/time stamps)
• Device information (such as device identifiers, hardware model, operating system)
• Location data (such as general geographic location based on IP address)
• Usage patterns (such as features used, time spent on pages, click-through data)
• Performance data related to our services

1.3 Marketing Campaign Information

When you use our advertising automation services, we may collect:

• Campaign settings and parameters
• Advertising content and creatives
• Target audience information
• Campaign performance metrics
• Third-party advertising account access information (with your permission)

2. How We Collect Information

We collect information through various methods, including:

2.1 Direct Collection

Information you provide to us when:

• Creating an account or user profile
• Purchasing or using our services
• Filling out forms on our website
• Subscribing to newsletters or marketing communications
• Contacting our customer support
• Participating in surveys, promotions, or other activities

2.2 Automated Collection

Information collected automatically when you use our services:

• Through cookies, web beacons, and similar technologies
• Through analytics tools and tracking technologies
• From your device or browser
• Through server logs and other automated methods

2.3 Third-Party Sources

We may receive information about you from:

• Business partners and service providers
• Advertising networks and analytics providers
• Social media platforms (if you connect your account to our services)
• Third-party advertising platforms (with your permission)
• Public databases and commercially available sources

3. How We Use Your Information

We use the information we collect for various purposes, including:

3.1 Providing and Improving Our Services

• To create and manage your account
• To deliver the services you have requested
• To process transactions and send related information
• To maintain, optimize, and improve our services
• To provide customer support and respond to inquiries
• To troubleshoot issues and fix bugs

3.2 Analytics and Research

• To analyze usage patterns and trends
• To monitor and analyze the effectiveness of our services
• To develop new products, services, and features
• To conduct research and compile statistics
• To measure the performance of marketing campaigns

3.3 Communication and Marketing

• To communicate with you about your account or services
• To send administrative notices and updates
• To provide news and information about our services (if you have opted in)
• To conduct surveys and collect feedback
• To send promotional communications (if you have opted in)

3.4 Security and Legal Compliance

• To protect the security and integrity of our services
• To detect and prevent fraud, abuse, and other harmful activities
• To enforce our terms of service and other policies
• To comply with legal obligations and respond to legal requests
• To establish, exercise, or defend legal claims

4. Cookies and Similar Technologies

Our website and services use cookies and similar tracking technologies to collect and store information when you visit our website or use our platform. Cookies are small text files that are stored on your device which help us provide and improve our services.

4.1 Types of Cookies We Use

• Essential Cookies: Necessary for the operation of our website and services. These enable basic functions like page navigation, secure areas access, and shopping cart functionality.
• Analytical/Performance Cookies: Allow us to recognize and count the number of visitors and see how visitors move around our website. This helps us improve the way our website works.
• Functionality Cookies: Used to recognize you when you return to our website, enabling us to personalize content and remember your preferences.
• Targeting/Advertising Cookies: Record your visit to our website, the pages you have visited, and the links you have followed. We may use this information to make our website and advertising more relevant to your interests.

4.2 Cookie Management

You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of our website may become inaccessible or not function properly. For more information about the cookies we use, please see our Cookie Policy.

5. Information Sharing and Disclosure

We may share your personal information in the following circumstances:

5.1 Service Providers

We may share your information with third-party service providers who perform services on our behalf, such as:

• Hosting and cloud computing providers
• Payment processors
• Analytics providers
• Customer support services
• Marketing and communication services

These service providers are only permitted to use your information to provide services to us and are required to maintain the confidentiality and security of your information.

5.2 Business Transfers

If we are involved in a merger, acquisition, financing, reorganization, bankruptcy, or sale of all or a portion of our assets, your information may be transferred as part of that transaction. We will notify you of any such change in ownership or control of your personal information.

5.3 Legal Requirements

We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court or government agency).

5.4 Protection of Rights

We may disclose your information when we believe disclosure is necessary to:

• Protect our rights, property, or safety
• Protect the safety and security of our users or others
• Investigate and prevent fraud or illegal activity
• Enforce our agreements, including our Terms of Service

5.5 With Your Consent

We may share your information with third parties when you have given us your consent to do so.

6. Data Retention

We will retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. The criteria used to determine our retention periods include:

• The length of time we have an ongoing relationship with you
• Whether there is a legal obligation to which we are subject
• Whether retention is advisable in light of our legal position (such as for statutes of limitations, litigation, or regulatory investigations)

7. Data Security

We have implemented appropriate technical and organizational measures designed to protect the security of your personal information. However, please be aware that no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

7.1 Security Measures

Our security measures include:

• Encryption of sensitive information
• Secure socket layer (SSL) technology
• Firewalls and network security controls
• Access controls and authentication procedures
• Regular security assessments and testing
• Staff training on data protection and security

7.2 Data Breach Procedures

In the event of a data breach that affects your personal information, we will notify you and the relevant authorities as required by applicable law.

8. Your Privacy Rights

Depending on your location and applicable law, you may have certain rights regarding your personal information, including:

8.1 Access and Information

You have the right to request information about the personal data we hold about you and how it is processed.

8.2 Correction

You have the right to request correction of inaccurate or incomplete personal information we hold about you.

8.3 Deletion

You have the right to request deletion of your personal information in certain circumstances, such as when the information is no longer necessary for the purposes for which it was collected.

8.4 Restriction of Processing

You have the right to request restriction of processing of your personal information in certain circumstances, such as when you contest the accuracy of the information.

8.5 Data Portability

You have the right to receive your personal information in a structured, commonly used, and machine-readable format, and to transmit that information to another controller.

8.6 Objection

You have the right to object to the processing of your personal information in certain circumstances, such as for direct marketing purposes.

8.7 Withdraw Consent

Where we rely on your consent to process your personal information, you have the right to withdraw that consent at any time.

8.8 Exercising Your Rights

To exercise any of these rights, please contact us using the contact information provided at the end of this Privacy Policy. We will respond to your request within the timeframe required by applicable law.

9. International Data Transfers

HALIFAX is based in the United Kingdom, and we may transfer, store, and process your information in countries other than your country of residence. These countries may have data protection laws that are different from the laws of your country.

When we transfer personal information to countries outside the UK and European Economic Area (EEA), we take steps to ensure that appropriate safeguards are in place to protect your personal information, such as:

• Relying on adequacy decisions by the European Commission or UK authorities
• Implementing standard contractual clauses approved by the European Commission or UK authorities
• Implementing binding corporate rules for transfers within our corporate group
• Obtaining your explicit consent for certain transfers (where appropriate)

10. Children's Privacy

Our services are not directed to individuals under the age of 16, and we do not knowingly collect personal information from children under 16. If we learn we have collected or received personal information from a child under 16 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 16, please contact us using the contact information provided at the end of this Privacy Policy.

11. Third-Party Links and Services

Our website and services may contain links to third-party websites, products, or services. These third parties have separate and independent privacy policies. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services. We encourage you to read the privacy policy of each website you visit.

12. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the 'Last Updated' date at the top of this Privacy Policy. For significant changes, we will provide a more prominent notice, which may include an email notification. We encourage you to review this Privacy Policy periodically for any changes.

13. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us at:

HALIFAX Ltd.
68 Lindsay Motorway East Heatherfort
M34 2JG
United Kingdom

Email: privacy@halifax.co.uk
Phone: +44 768 789 2777

Our Data Protection Officer can be contacted at dpo@halifax.co.uk.

14. Complaints

If you have a complaint about our use of your personal information or response to your requests, you may submit a complaint to the data protection regulator in your jurisdiction. In the UK, the data protection authority is the Information Commissioner's Office (ICO).

Information Commissioner's Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF

Phone: 0303 123 1113
Website: https://ico.org.uk