Audience Targeting Engine is a sophisticated customer segmentation platform that uses advanced data analysis to identify and target high-value audience segments. With behavioral analysis and predictive modeling capabilities, you can create highly targeted campaigns that deliver exceptional results.
| License Type: | Annual Subscription |
| Updates: | Free during subscription period |
| Support: | 24/7 Standard Support |
| Platforms: | Web-based, API access |
| Users: | Up to 5 team members |
| Data Processing: | Up to 5 million profiles |
Audience Targeting Engine is designed to help marketers identify, understand, and reach their most valuable audience segments. By combining multiple data sources and applying advanced analytics, our platform creates detailed audience profiles that go beyond basic demographics to include behavior patterns, purchase intent, and lifecycle stage.
Create sophisticated audience segments based on hundreds of attributes including demographics, behavioral patterns, purchase history, engagement level, device usage, and more. Our visual segment builder makes it easy to combine multiple conditions using AND/OR logic to create precisely targeted audience groups that match your campaign objectives.
Our proprietary machine learning algorithms analyze your existing customer data to identify patterns and predict which prospects are most likely to convert. The system continuously learns from campaign performance to refine its predictions and improve targeting accuracy over time.
Track and target users across multiple devices and platforms with our probabilistic and deterministic matching technology. Create a unified view of your customers regardless of how they interact with your brand, ensuring consistent messaging and accurate attribution.
Built with privacy compliance at its core, Audience Targeting Engine includes comprehensive tools for managing consent, data retention, and user rights requests. Stay compliant with GDPR, CCPA, and other privacy regulations while still delivering personalized marketing experiences.
| Feature | Details |
|---|---|
| Data Sources | Website behavior, CRM data, transaction history, email engagement, app usage, offline interactions, third-party data providers |
| Segmentation Criteria | Behavioral, demographic, geographic, psychographic, technographic, transactional, engagement-based |
| Machine Learning Models | Propensity modeling, clustering, lookalike generation, churn prediction, lifetime value estimation |
| Integration Platforms | Google Ads, Facebook Ads, LinkedIn Ads, Twitter Ads, Display & Video 360, Amazon Ads, TikTok Ads |
| Privacy Compliance | GDPR, CCPA, LGPD compliance tools, consent management, data subject requests handling |
| Reporting | Segment insights, overlap analysis, attribute distribution, performance by segment |
| API | REST API, webhook support, bidirectional sync |
| Data Processing Capacity | Up to 5 million profiles (standard), scalable to 100M+ (enterprise) |
E-commerce Director
Audience Targeting Engine has transformed our e-commerce advertising strategy. The predictive modeling has been particularly valuable for identifying high-value customers before they make their first purchase. We've been able to reduce our customer acquisition cost by 38% while maintaining the same conversion volume. The integration with our existing e-commerce platform was straightforward, and we were up and running within a week.
Digital Advertising Manager
As someone who manages multiple advertising campaigns across different platforms, Audience Targeting Engine has been a game-changer. The ability to create consistent audience segments and deploy them across all our advertising channels ensures our messaging is coordinated and effective. The lookalike audience feature has helped us expand our reach while maintaining relevance. The platform is intuitive to use, and the support team has been excellent.
Marketing Operations Lead
From a technical perspective, Audience Targeting Engine is impressive. The API integration capabilities have allowed us to connect it with our existing martech stack seamlessly. The privacy compliance tools have been essential for maintaining GDPR compliance, and the data processing capacity has handled our large customer database without any performance issues. The documentation is comprehensive, and the development team has been responsive to our feature requests.
The platform collects data through multiple methods: a JavaScript tag for website behavior tracking, API integrations with your existing systems (CRM, e-commerce platform, email marketing tools), file uploads for offline data, and optional integrations with third-party data providers. All data collection methods are designed to be privacy-compliant, with built-in consent management and data minimization practices.
Yes, Audience Targeting Engine is designed to work with your first-party data. You can import existing customer data through our secure file upload system or direct API connections. The platform will enrich this data with behavioral insights and create a unified customer profile that combines online and offline interactions. We provide data mapping tools to ensure your existing data structure integrates smoothly with our system.
Our predictive models use machine learning algorithms to analyze patterns in your customer data and identify correlations between certain attributes or behaviors and desired outcomes (like purchases or conversions). These models are trained on your historical data and continuously improved as new data becomes available. The system can predict various outcomes including purchase likelihood, churn risk, customer lifetime value, and product affinity.
Audience Targeting Engine includes comprehensive privacy compliance tools: consent management for tracking and data usage, data minimization capabilities to ensure you only collect what's necessary, automated data retention policies, tools for handling data subject access requests, and anonymization options for reporting and analysis. The platform is regularly updated to reflect changes in privacy regulations across different regions.
Yes, Audience Targeting Engine integrates directly with major advertising platforms including Google Ads, Facebook Ads, LinkedIn Ads, Twitter Ads, and more. You can create segments in our platform and push them to your connected ad accounts with a single click. The system also provides synchronization options to keep your audience segments updated as new data comes in or as customer behaviors change.
